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How many times does it happen that due to minute things you were not selected for a job that matched your profile? In the 20th century, everything has a cheat code or a shorter path to get work done. Rather than working hard: smart work always came In handy so exactly like those cheat codes hacks help us to achieve the tough tasks out there with ease. Jobs search can be hefty, but preparing for the interviews is heftier, that’s where some hacks come in-game. That hefty business can turn to be something fun if one knows what needs to be done i.e. after a good jobs search one needs to prepare for Interview question answers or in other words do Interview preparation that can help to ace it. Various aspects of a personality lead to a perfect or a dream interview to be successful the interviewer needs to know that the person that he/she is going to select gets interview question-answer round confidently. Interview tips have always been a hot topic to be searched over the internet or discussed in one a personality development sessions telling how to interview preparation needs to be done or what are the right answers to the common questions asked by the interviewer, You can easily find the people who will tell you to “dress nicely” and suggest that you tell them you’re a perfectionist, but it is the 21st century, and also the run-of-the-mill tips for interviews are not getting to chop it off anymore, but the among all this interview tips there are some ignored factors that we are going to discuss as follows:

Hacks before the interview :
1. Do your homework — Before entering the room you need to be prepared for the interview question-answer round for that detailed study about the corporation initiatives, product line, strategies, financial history should be studied thoroughly so that you don’t get outnumbered on the battlefield of questions and answers.
2. Dress to impress — Experimenting with decency is the answer to this tip, don’t be part of a rat race and dress like everybody if a dress code is a given try to experiment with it but with decent choices to stand out of crowd. Doing this will give you an edge to outshine your fellow mates with something unique, and you would give a bold vibe to the interviewer as well.
3. Superman Pose — Some people also call it to strike out pose. Give yourself an additional boost just before your interview by striking a pose. It might sound silly, but striking a pose can actually boost your self-confidence before you enter into a stressful situation. Just before you enter the room along with your interviewer, take a couple of minutes in the bathroom or stairwell and strike a “power pose.” By doing that your physical appearance would be filled with confidence and confidence people get the jobs.
4. Identify a Problem and Fix It- In many cases, a company will be hiring for a position to solve a problem or remedy an issue they have been facing. By studying the job description you can often tell if this is the case for the position, you are interviewing for If this is the case, take this opportunity to prepare a one-page proposal that outlines how you would solve the problem that the company is facing… and be specific!
Even if they aren’t looking for you to solve the problem in the interview, they will be impressed that you took the initiative and more importantly, that as a hire, you will bring a lot of value to their organization.

Hacks to use during the interview
1. Be prepared — Before entering the room the position of holding files, your posture should be self-assessed along with that
¬ The interview starts the minute you walk through the front door of the company you are interviewing with. How you treat everyone around you, from potential future co-workers to the receptionist at the front desk, can help determine if you get a job or not. It’s a decent idea to assume that as soon as you walk into the office, your interview has started.
¬ By being open, friendly, and professional with everyone, you encounter (not just your hiring manager) you’re helping to pave the way for positive feedback because as everyone knows, people talk…and if they’re going to talk about you, it’s always best to have it be about positive aspects of your visit!

Eye contact — Begin your eye contact early; it’s particularly important to make eye contact while you shake hands with the interviewers in the room
Don’t look into eyes, look at the bridge of eyes to give the full illusion of eye contact.
Maintain eye contact with the person that just asked you questions while delivering an answer. Make eye contact in a friendly, and natural manner.
Talk about anything except interview people who want to work with people they connect with.

Have a conversation, not a Q&A — This hack or tip has always been ignored during every interview that ever happened, the interviewer is given such an authority to ask questions and people think it’s their responsibility to just answer to them despite this try to make the conversation more engaging ask questions that show that you have done research on the company like marketing campaigns, new branches, new product launch, etc.

Random hacks to be taken care of :
- Your handshake should be firm. (A firm, strong handshake showcase your confidence in yourself and your abilities. When an interviewer feels your confidence, it helps instill trust in your words and work abilities)
- Turn the table by asking the questions(ask questions about the job and company, make sure the questions are prepared before the interview)
- Follow-up (this can be done after interview follow-up emails this will reinforce the idea that you are enthusiastic about the job.

For an exceptional interview, you need to make sure that your presence is known in the room during the whole thing and for that, you need to show your true self just doing jobs search and showing up for the interview is not going to do the charm, the way you present yourself is majorly responsible for your selection. Hacks like to eye contact, asking questions can only work if you have enough confidence in you, in other words, you need to tailor yourself into the interview mode even before entering into the room no matter who you are talking to even the world’s best resume or cover letter can’t crack the deal if you are not enthusiastic enough or careless for the interview. Just follow the given hacks with utmost assertiveness and you will stand out from the rest of the candidates and get your job of dreams.

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Job vs Startup

In the 21st-century finding a job, to start a business has become a very regular thing to do. Every day millions of hustlers struggle to find a good job trying to play their part in society and, then some want to make their own rules and mark an exception ready to start a business with so many startup ideas in mind. Those people are called entrepreneurs as it is a well-known fact that doing a startup is not easy and gives you lemons if you do not work hard enough. The main question after reading the topic is what exactly you want to work for? Is it the financial freedom that you want or take a cheque and go home? But understanding exactly why jobs and startup are different and making you understand what is the exact difference between them is what this blog is about:-

What role does job plays?
Overall jobs are basically the part of our life that needs to be done to live with uprightness. On the bigger picture jobs are the assigned roles that everybody needs to play whether it’s the role of a homemaker or a banker both are considered as a job. Talking about the context the blog is being referred to, jobs are a part of employment and are rewarded with either payment or any other non-monetary source. Typically job is to consider as a subset of one’s career or the profession they are interested in. Now jobs can be of various types i.e., part-time jobs, day jobs, seasonal, temporary, etc.
Types of jobs:
• Jobs can be subcategorized as paid or unpaid. For instance, unpaid jobs include volunteer, homemaker, mentor, student, and sometimes intern. Such jobs help you to learn life skills like talking to people, time management, etc.
• Jobs are often categorized by the amount of experience required: entry-level, intern, and co-op.
• Some jobs require specific training or an educational degree.
• Those without paid full-time employment could also be categorized as unemployed or underemployed if they're seeking a full-time paid job.

How to find jobs:
From ordering food to trying to find love, there's an app for that; the job search is not any different. These days, trying to find a job does not require combing through newspaper listings or being confined to desktop websites. Instead, there are a variety of job apps that can help you stay connected and on top of your job search, even while on the go. Getting a job can feel like winning the lottery. Here are additional resources to help you on your path to finding a job that fits your life there are the various application for finding you the job that you really want for instance,
• Glassdoor
Job apps like this help you to find the available jobs in the field you want to work in and notify you when there is the availability of the position you want to apply for.

Exactly What is a Startup?
A startup may be a young company founded by one or more entrepreneurs to develop a singular product or service and convey it to the market. By its nature, the standard startup tends to be a shoestring operation, with initial funding from the founders or their friends and families. But giving startup ideas a head-start requires a lot of commitment and funds along with that a worthy idea to work on. Though a vast majority of startup ideas fail, some of history's most successful entrepreneurs created startups like Microsoft, founded by Bill Gates; Ford Motors, founded by Henry Ford; and McDonald's, founded by Ray Kroc. But at the same time, many startups, for instance, Facebook was a startup in its early years, but it is large and established to be considered one now. The same goes for Instagram, Dropbox, Airbnb, Snapchat, Uber—you get the image. It is not the sort of work that is needed to start a business, but the scale, the pace, and therefore the approach.
Valuing Startups
• Startups haven't any history and less profit to point out. That makes investing in them risky. If startup ideas seem to have merit, potential investors may use any of several approaches to estimate how much money it could take to get it off the ground.
• The cost to duplicate approach looks at the expenses the corporate has already incurred to develop its product or service and buy physical assets. The valuation method does not consider the company's future potential.
• The market approach considers the acquisition costs of similar companies in the recent past. This approach could also be stymied if startup ideas are really exclusive.
• The discounted cash flow approach looks at the company's expected future cash flow. This approach is highly subjective.
• The development stage approach assigns a better range of potential value to a startup that's more fully developed. Even if it isn't profitable, a startup that features a website and may show some sales and traffic is probably going to urge a better valuation than one that merely has an interesting idea.


• The biggest difference between a job at a startup and a job at a much bigger, more traditional company is that the rate at which things change. At a big corporation, you may do a similar set of tasks for several years, until someone above you retires or gets a promotion, and in a job you just have to manage the given work do time management between your shifts, etc.
• At a startup, your role and responsibilities will evolve at a frequent rate, even multiple times a year. Within six months, you might be doing something significantly different from the role you were hired to do. That means your skill set will grow at an equally fast clip. You will learn so many things along the way, for instance, networking, time management, etc.
• The type of work you perform will necessarily change based on the organization’s current challenges. Whether launching a brand new product, working with a giant client for the first time, redesigning the website, or trying a brand new marketing campaign, startups are always experimenting.
• If you are ready to learning and adding value, your priorities will shift with every trial and error.
• At early-stage companies, there are fewer internal departments, like human resources and accounting. It makes more sense to externalize tasks like office management and bookkeeping or to have different members of the team pitch in rather than hire a specific person to do the works there are limited funds to work on.
• The smaller the startup, the more frequently you’ll be learning new responsibilities—because there are simply fewer people to tackle any given challenge. At a startup with 40 or 50 employees, you may have a reasonably well-defined role. At a startup with 4 or 5 or maybe 15 people, you’re aiming to be doing tons of blocking and tackling.

After working in both environments, you will be exposed to the benefits and imperfections of each. The overall advice is to get a taste of both and decide from there. Yes, there are both great startups and corporations, and TERRIBLE startups and corporations. Do your research and dive in. The start always can not be grand in terms of the job you could be doing a part-time job in starting and, in terms to start a business you could not have enough funds in the beginning. As long as you work hard and learn all you can, you are not going wrong either way! It is your path to choose for a lifetime so playing with the options before you decide what best suits you is the only best way to decide. Startups v/s jobs is a debate that you need to fight with yourself first.

By- Harleen Kaur

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Whether a person studies management or does business, understanding what marketing is an art and essence of both. The marketing concept is quite diverse. It includes a myriad of skills like research, strategic planning, networking, etc. But the basic marketing concept is the exchange of relationships as customers are the essence of business so, one of the marketing strategies is to identify and satisfying customer needs and wants. The marketing research help to know the actual target market for the product. Market research basically is to identify the market pattern and consumer behavior and to do such research one requires, “marketing skills”. As for fresh strategies for emerging trends, there’s always something new to learn. Learning these skills will not only make you a good marketer but add great value to your resume. As the marketing world is evolving so to be in the game one needs to constantly work on skill sets that are needed to be successful and stand out of the crowd. A marketer acts as a chain between the products and the customer, so he/she needs to acquire some marketing skills because they enhance a business's success to provide insight into customer behavior and marketing campaign results. In short, they allow you to know the market in which you are working. Marketing skills provide you with the sting over other job candidates because they create you more responsive to industry developments and predictions.

¬ Internal Communication Skills
You’re not just communicating with your target audience. Communicating internally with your co-workers and boss as well is required. Keeping clear and consistent messaging within your marketing team means you can get more done and you don’t have to worry about another team member running a project off the rails. Besides, to communicate with your co-workers, you also need to be able to talk to your boss and upper management to address your marketing research, strategies, etc.
¬ Be A Confident Public Speaker
Whether you’re standing up in front of your boss or client in the middle of a pitch meeting, or you’re giving a live press conference, public speaking is inevitable. While that may have made you cringe in your high school speech class the fact of the matter is that as a marketer you need to be able to pitch your project or your product with ease. If you appear to have confidence in what you’re saying your audience will too have confidence in what you say.
¬ Maintain an Attitude of Lifelong Learning
Another basic skill that should be on the resume of every marketer is maintaining the attitude of lifelong learning. As a marketer, we’re always taking in new information whether that be in a new advertising tactic or a research report that’s been published about our target audience. In other words, our job of learning new things is never done. The minute you close yourself off and think you know everything there is to know you’ll end up falling behind. So read every book you can get your hands on and listen to a podcast or two on your way to work.
¬ Understand the Difference Between Goals, Strategies, and Tactics
Goals, strategies, and tactics go hand in hand when it comes to marketing, so, it’s easy to confuse them with each other. However, being able to tell the distinction between the three is going to ensure you don’t get tripped up on one of them during your marketing process. Goals are the objectives that have been set by your marketing team that you need to meet by the end of a specified period. A marketing strategy is an organized plan that is composed of different tactics that outline how to reach your goals. Your tactics, on the other hand, are the steps that you take to help you achieve your goals.
¬ Research Everything
Marketing research helps to see what everyone else is doing. Successful marketers can research current trends and strategies, and figure out which ones would work best for their company. There’s always new information out there for marketers to research and gather. Whether that be case studies, academic research reports, or white papers, there are thousands of sources out there just waiting to inspire your next great idea and researching can open new paths or market ideas to work on.

Openness To Trying New Things
One more basic skill that should be in a marketer’s mind is an openness to try new things. Part of marketing involves simply testing these new things to see if they’re going to work. You’ll never know if something is going to work or not unless you try. Who knows, maybe your next great marketing tactic is the one you haven’t tried yet. It can be a new marketing strategy or researching a new product.

¬ Know-How to Collaborate Across Multiple Teams
A marketer should have leadership qualities. Your marketing team doesn’t exist in a vacuum where it’s you vs. everyone else in your company. You need to be able to collaborate across multiple teams to complete your projects, marketing research, etc. This could mean working with developers, your video team, your product team, and more. All of that cross-team collaboration means you need to know how to manage and communicate, so, everyone who is involved in one project is always on the same page.
¬ Be An Active Listener
We all know that one person in our lives who is just waiting for their chance to speak in a conversation. What you’re saying is mostly going in one ear and out the other. As a marketer, you cannot afford to passively ignore your customers or your co-workers. This is why being an active listener is an essential skill any marketer who knows his job knows how to do it. Actively listening to the people around you mean that you can find out the messages they need to hear. Doing this can help you perfect your campaigns and hopefully convert more people into paying customers.
¬ Storytelling
There seems to be a general belief that marketing has always been about storytelling – which marketers have always identified as natural storytellers. But that may not be the case. LinkedIn found that just seven years ago the number of marketers listing “storytelling” on their profile as a skill was obsolete. It didn’t exist in the least as a respected marketing discipline. Today, 7 to 8 percent of all marketers on LinkedIn worldwide identify themselves as storytellers who supported their profile descriptions and list of skills.

Marketing is vital because it allows businesses to keep up long-lasting and ever-present relationships with their audience. It is not a one-time fix, it's an ongoing strategy that helps businesses flourish. It engages: Customer engagement is that the heart of any successful business Once you know what skills are required to make a good marketer you will be able to have strong overall communication skills, a solid grasp over analytics, and especially the ability to understand buyer needs and sales process. While working in a market a person can easily make a marketing network to work on, a marketer need to have an ability to tell a story to sell a product along with all these marketing skills help in building critical thinking and problem-solving skills helping when a customer throws a curveball to catch it at the end of the day.

By- Harleen Kaur




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Superb work, Insightful Blogs!


Amazing posts

Lakshay Grover

You are doing great guys .